Selecting an email blast service
Streamline outreach and maximize engagement. Email blasting ensures your messages reach a large audience efficiently with the right infrastructure.
Send emails via SMTP or API with an email platform that scales with you. Mailgun combines comprehensive deliverability features and powerful solutions to send out your best email campaigns.
Email blasts vs. transactional emails
Your company likely sends both transactional and marketing messages, and you may even use the same email template editors and subscriber lists. But transactional emails and email blasts are distinct. While transactional emails are triggered by a specific customer action (say, an order confirmation or a password reset), an email blast service (such as promos for sign-up forms and email newsletters) are sent on a schedule set by your marketing team. They may go out to your entire mailing list or subscriber list, or they may go out to a specific subset. Either way, powerful email marketing depends on successful email delivery.
Reliable email blasts
From email validation that helps protect your sender reputation (and the ROI of each campaign) to dynamic send algorithms that help more email campaigns make it through to the inbox, Mailgun has email deliverability down pat. Mailgun offers a simple user interface and streamlined app integration with a robust set of APIs and developer tools.
Rapid fire throughput SLA: Up to 72 million message requests an hour (1.2 million requests a minute)
98% average email delivery rate: Beating the industry average of 85%
0.42% average bounce rate: For deliverability services customers, well under the industry average bounce rate of 2%
Email blast insights
Dig into every detail of your message delivery and gather insightful data on your email blast service to drive engagement higher and higher. Track click-through and open rates, deliverability metrics, and more. View over 40 critical email signals that can be analyzed across 10 different dimensions, spanning timelines down to the hour.
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Reusable email templates
Store, create, duplicate, and delete email templates with Mailgun’s Drag-and-Drop Template Builder. Call your templates via API and A/B test while sending them with Mailgun. Create great-looking emails that are customized for the occasion, using an email editor to add images or other media to your messages.
Explore beyond email blast services
Real-Time Email Validation API
Clean up your email lists to reduce bounces and boost sender reputation.
Rapid Fire Throughput SLA
Send emails fast: critical messages get delivered without delay.
Deliverability Services
Design a custom deliverability strategy so your bulk email messages land in more inboxes.
24/7 Support
Speedy 24/7 customer service to solve your email marketing issues – stat.
FAQ
Frequently Asked Questions
What is an email blast service, and how does it work?
An email blast service allows businesses to send bulk emails to a large audience at once. It works by distributing a single email to a predefined list of recipients, typically for marketing campaigns, promotions, or announcements. Services like Mailgun optimize email deliverability, ensuring emails reach inboxes instead of spam folders.
How can an email blast improve my email marketing strategy?
An email blast helps businesses reach their audience efficiently, increasing engagement and conversions. By using segmentation and personalization, businesses can improve open rates and click-through rates. A reliable email blast service ensures messages are delivered successfully and comply with email best practices.
What are the benefits of using an email blast service like Mailgun?
Mailgun’s email blast service offers high deliverability, scalability, and reliability. It includes features like real-time email validation, detailed analytics, and API integrations for seamless bulk email sending. These benefits help businesses send targeted, high-volume emails with ease.
How do I send a high-deliverability email blast?
To send a high-deliverability email blast, use a reputable email blast service like Mailgun. Best practices include:
Cleaning your email list to remove invalid addresses
Using a dedicated IP for consistent sending
Personalizing subject lines and content
Monitoring email engagement metrics to optimize future blasts
What features should I look for in an email blast service?
A good email blast service should include:
High deliverability with spam filtering and validation
API access for seamless integration
Analytics and reporting to track performance
List management to segment and personalize emails
Is email blasting effective for reaching a large audience?
Yes, email blasting is highly effective when done correctly. It allows businesses to quickly communicate with a large audience, drive traffic, and boost sales. However, to avoid spam filters and improve engagement, emails should be targeted, personalized, and sent through a trusted service like Mailgun.
How does Mailgun ensure successful email blast delivery?
Mailgun maximizes email blast deliverability with:
Email validation to reduce bounce rates
Dedicated IP options for qualified senders
Advanced, multidimensional analytics to track and optimize campaigns
Help with compliance on industry standards like DKIM, SPF, and DMARC